inRiver Offers Solution to Address Industry Disruptors, Disintermediation, and Other Retail Woes

6/7/2017

inRiver Product Marketing CloudProduct Marketing Cloud offers world-class PIM to IRCE attendees

Chicago, June 7, 2017 – inRiver, the leader in cross-channel product information management and enrichment solutions, is showcasing Product Marketing Cloud at IRCE 2017 in Chicago this week. Being the first true multi-tenant Product Information Management (PIM) Software-as-a-Service (SaaS) solution on the market today, inRiver provides retailers at IRCE 2017 with demonstrations that illustrate how they can provide superior customer experience across all touchpoints through engaging and consistent product stories.

In the wake of bad news across the retail industry, inRiver presents a solution that allows retailers to address the challenges of the “disintermediation game” and avoid the bankruptcies and difficulties that have plagued many of their peers.

“At IRCE, we illustrate why telling a compelling and consistent product story at the right time, in the right channel, creates the foundation for a great customer experience,” stated Johan Boström, Co-founder and Evangelist for inRiver. “To compete, retailers need to focus on their product information. In this retail environment, today’s winners can become tomorrow’s losers unless they have the right content creation process and technologies in place.”

As brand manufacturers and distributors increasingly sell directly to consumers and enter the B2C space, retailers are looking for more and better solutions to stave off this new competition. More than 900 brands, such as Varner Group, Ethan Allen, Braun, FujiFilm, L’Oréal, and Office Depot have deployed inRiver PIM to increase the success of their product marketers and create perfect product stories for every phase of the customer journey.

Praised for its usability, inRiver Product Marketing Cloud can be rapidly deployed and learned—enabling retail product marketing organizations to effectively handle large product assortments. inRiver Product Marketing Cloud supports operational excellence for marketing organizations by offering a single-point of access SaaS that speeds time-to-market for all products and channels. In addition, inRiver Product Marketing Cloud provides an open architecture with extensive APIs, simplifying connectivity and integration with legacy and third-party systems.

“The new winners will be the retailers that can turn disintermediation into an advantage and use stellar, superior, and compelling product information to create better and more exciting customer experiences,” stated Bostrom. “That´s why the need for a PIM in this environment—and inRiver Product Marketing Cloud, specifically—is business-critical.”

inRiver can be found at IRCE Booth #739 and in meeting room #W472. Demonstrations of inRiver Product Marketing Cloud are available upon request.