Chicago, September 13, 2017
inRiver, the leader in cross-channel product information management and enrichment solutions, and Altius, B2B content optimization experts, are partnering to help joint e-commerce customers and integrators succeed and realize the full benefits of PIM with respect to data quality and the dissemination of product information to all channels.
The fuel that drives PIM success is high-quality and comprehensive product data and content. However,’junk in/junk out’ is an issue that is common for many businesses looking at PIM as a solution. Altius will partner with inRiver customers to implement data improvement, enrichment, and onboarding projects.
“inRiver is a full-featured Software-as-a-Service PIM solution that provides the best benefits when coupled with the quality data that Altius can develop for e-commerce sales and digital transformation,” stated Joe Golemba, Vice President, Channels and Alliances at inRiver. “Altius can help clients structure and augment product information before or during an inRiver Product Marketing Cloud implementation—and keep the data fresh for the future.”
Altius helps customers learn about the best platforms and technology for data quality, and the sharing of infomation across the enterprise and with external partners, such as vendors, suppliers, marketplaces, and print shops.
“Altius is partnering with inRiver to help clients address poor data quality, poor content organization, or legacy database issues that are preventing them from adopting PIM best practices to improve digital and e-commerce success. We will strive to ensure improved satisfaction and use of product content that will not only lead to greater sales and efficiency, but also will drive down costs,” commented Dan Schottefels, VP of Project Success at Altius.
Altius has 15 years experience helping B2B and B2C e-commerce companies collect, structure, organize and enrich product data and content, which helps shoppers find and buy products. Good product content fuels SEO, site seach and navigation, customer engagement, analytics, and buying decisions. Altius is your partner to build and maintain high-quality content for every product.