Earlier this Spring, inRiver hosted our largest and most exciting PIMpoint Summit ever—in Copehagen, Denmark. I was fortunate to be able to attend this fun and insightful event, along with 600 partners, customers, and fellow inRiver employees.
What is equally as exciting is the fact that inRiver US is hosting our first Virtual PIMpoint – North America conference. This is our inaugural inRiver-hosted event in the Americas and we are delighted to invite you to join us on May 25, 2017 from 11AM EDT to 5PM EDT. You can easily access the event online from the comfort of your laptop or mobile device.
All you need to do is Register Now for this complimentary online conference.
We have a full agenda planned, including keynote speakers, real-world case studies, and product updates and information about our new Product Marketing Cloud solution.
World-class Keynote Speakers
“Great speaker, relevant and new, best speaker for the whole event.” That was the feedback we received about Pixie Sartang, Co-Founder and Senior Strategist at House of Harvey, when she spoke at PIMpoint Summit 2017. She will be joining us at Virtual PIMpoint to discuss customer behavior and how to “own” your brand. Don’t miss it!
Similarly, Daniel Levine who is a Global Trends Expert received kudos at PIMpoint Summit. “Really, really interesting, would give it more than 5... :),” said one PIMpoint Summit attendee. As one of the world's best-known trends experts, Levine tracks ideas and experiences from around the world. and his presentation will give us a glimpse of “the future of everything.” At Virtual PIMpoint, he will serve up a playful presentation of trends that are transforming business and life with fun examples to give us a glimpse of “the future of everything.”
You won’t want to miss the session with Johan Bostrom, inRiver’s Co-founder and Evangelist, who will discuss disintermediation—a phenomenon that all players in the e-commerce channel must be aware of and address.
The Inside Scoop on Product Marketing Cloud
Other featured presenters include Niclas Mollin, inRiver’s President & CEO, Jimmy Ekback, EVP Products & Services at inRiver, and David Sultan, Director of Sales Engineering. David will present a number of in-depth product sessions to introduce you to what's new in inRiver Product Marketing Cloud, while Jimmy will present how the new features enable organizations to manage product information efficiently.
Take a break during your hectic workweek to be inspired and hear from world-class speakers on the latest trends and e-commerce strategies and techniques.
Register now for our inaugural conference!
The world of commerce is growing increasingly complex as new technologies can quickly enable disruptive business models and change how customers interact with us. Innovative products and services are introduced faster and with higher frequency in all industries. Disintermediation of supply chains causes old partners to compete and new partnerships to form. At the same time, millennials with completely different values and buying habits are starting to become a substantial part of B2C and B2B buyers.
All these are examples of complex challenges and phenomena that require constantly evolving business strategies and business models to stay competitive. Historically, most of the complex business problems have been solved with complex IT solutions that, in most cases, grow even more complex over time. Complex solutions are often monolithic in their approach and require huge budgets and a lot of time and sacrifice to get implemented in the organization. Say "big-bang ERP implementation” and most that have gone through one and survived will agree.
Race cars are optimized with one single objective in mind—to be as fast as possible. If we, for a minute, consider an organization as a race car and we think about what we need to do to make it fast and competitive, most of us will not think about adding weight or designing a hard-to-use cockpit. A race car is fast because it is stripped of everything that isn't necessary to reach the goal—winning the race. A race car's cockpit only contains the controls that are needed to drive really fast and provide the driver with an unobstructed driving experience. Adding controls in the cockpit for managing a front loader, or a towbar in the rear of the car, just doesn't make any sense as it will only increase the complexity of maneuvering and add unnecessary weight that will inevitably slow things down.
Complex and bloated processes and it's ugly sibling "the enterprise model," combined with all-in-one system support, adds time-consuming process steps and tasks, whether they are needed or not. Not only does complexity make things move slowly, it also makes things hard to change and is often the cause of inflexible organizations that leave employees disengaged and unmotivated. So not only is complexity the enemy of speed, but also the enemy of flexibility and innovation.
Amazon has been growing extremely fast and is now one of the largest companies in the world. Despite that, they are still moving and innovating much more quickly than their competitors in the traditional retail space. There are, of course, many reasons for Amazon's success, but complex processes aren't one of them. In a letter to shareholders, Founder Jeff Bezos wrote: "As companies get larger and more complex, there’s a tendency to manage to proxies. Good process serves you so you can serve customers. But if you’re not watchful, the process can become the thing. This can happen very easily in large organizations." When the process becomes “the thing” you end up with the all-encompassing enterprise model and its monolithic system support.
Instead, Amazon is laser-focused on what Jeff Bezos calls "True Customer Obsession." As the Amazon example shows, staying nimble and focused can help an organization move fast, grow quickly, and stay innovative. Simplicity requires a focus that encompasses everything, from organization and processes to system support. This is the opposite approach compared with yesterday's all-encompassing enterprise model, unfocused all-in-one enterprise software packages, and big-bang implementations.
Think of your organization as a race car and strip away the unnecessary weight of yesterday and focus on what's truly important. That way you can be the disintermediator instead of the disintermediated.
Johan Boström, Co-founder and Evangelist, inRiver
“THAT WAS SUPERCOOOOOL!”
This was just one reaction to the keynote presentations that were featured at PIMpoint Summit 2017.
We had more than 600 partners, customers, and employees attend PIMpoint Summit 2017, which took place April 6 & 7 in Copenhagen. Despite that large crowd, I had a unique opportunity to talk with inRiver’s Executive Vice President, Products & Services, Jimmy Ekbäck to gain his perspective on the event, which was the largest in inRiver history.
“I always believed that this is where we would end up, because that belief is what brought us here,” Jimmy told me. “But, when you take this journey, there are so many moments that could have taken us down different routes and different roads. So, from that perspective, we are fortunate to be here. But I still believe that we are going to go much further. That belief is part of the whole inRiver DNA.”
Addressing the challenges of digital commerce is part of the inRiver DNA and that of our community of partners. “Micro-moments,” the newest buzz phrase in the world of digital marketing, was the theme of this year’s PIMpoint Summit. If you are frequent reader of these pages, you likely know that the term “micro-moments” was coined by Google to describe the intent-driven moments of decision-making that occur throughout the customer journey.
The notion of micro-moments was touched on in a number of the sessions and keynote presentations throughout PIMpoint. Several customers, including CDON.com, Bygma, and TOPS Products discussed their real-world strategies to address complex issues associated with micro-moments and digital commerce.
One popular keynote speaker, House of Harvey Co-founder Pixie Sartang, provided a step-by-step methodology for how to maintain brand visibility and messaging appropriateness as you communicate to your customers across channels. Daniel Levine, Executive Director of the Avant-Guide Institute, took us on a journey into the future, where we explored what trends are going to transform both the business world and our home lives.
We were also honored to present 17 partner and customer awards to 15 recipients—two customers and 13 partners—who have demonstrated innovation and success in their product information management deployments with inRiver PIM. The fun-filled awards dinner not only featured the presentation of these coveted awards, but also a contemporary choir who performed numbers ranging from Justin Timberlake’s “Can’t Stop the Feeling” to inRiver Product Marketing Cloud-inspired covers.
Last, but certainly not least, was the much-anticipated announcement of inRiver Product Marketing Cloud, the latest iteration in our product roadmap. We are proud to introduce the first true multi-tenant Product Information Management (PIM) Software-as-a-Service (SaaS) solution on the market today. During PIMpoint, inRiver unveiled how B2B and B2C companies can deploy inRiver Product Marketing Cloud to take advantage of the latest in PIM innovation to provide a superior customer experience across all touchpoints through engaging and consistent product stories.
Check back with me soon! I will have more from my conversation with Jimmy and the numerous partners and customers we interviewed at PIMpoint Summit 2017 on these pages in coming weeks.
In the meantime, save your online “seat” at North America Virtual PIMpoint 2017 that will be held on May 25, 2017 in our virtual conference venue. At this virtual event, you will get the best of PIMpoint Summit 2017, as well as new content from North American partners and customers, who will share insights to help you take full advantage of micro-moments.
Kathryn Zwack, Senior Content Marketing Manager, inRiver Inc