Most digital marketers know or have heard that “We are in the age of the customer.” That means that customers have greater control of the buying journey. They have more information at their fingertips and have less patience for merchants who do not provide a stellar customer experience.
In their latest blog and white paper, inRiver PRIME Platinum Partner Rightpoint describes the steps to developing an e-commerce strategy that will enhance your customers’ experience with your website, communications, and products.
To help companies achieve better results with their digital commerce initiatives, Rightpoint explains how to develop rich content and commerce solutions. In this white paper, you’ll learn how to design a rich customer experience:
For example, you will be provided with assessment questions to both identify your business objectives, as well as to determine your current capabilities for providing a superior customer experience. In addition, you will learn how to better identify your buyer and differentiate the needs of the ‘power buyer’ from ‘the opportunistic buyer.’
Download this white paper now to benefit from these and many other nuggets of wisdom from Dale Traxler, Vice President of Commerce Solutions at Rightpoint.
Kathryn Zwack, Senior Content Marketing Manager, inRiver
inRiver was delighted to be a part of Episerver Ascend 2017 last month. Below are a few of the key highlights.
Episerver and inRiver Emphasize Partnership
At the Partner Day event on Sunday, February 26, Ed Kennedy, Senior Director of Commerce briefly highlighted how inRiver PIM complements an Episerver Commerce deployment. Our partnership with Episerver was further validated in the Episerver roadmap presentation by James Norwood, Episerver’s EVP Strategy and CMO. inRiver continues to provide added functionality and added value to Episerver’s overall eCommerce platform offering.
inRiver’s Breakout Session
Johan Boström provided an excellent summary of PIM in the session, Commerce: It Takes a Village. How Technology and Marketing Need to Work Together for Great Customer Experience. Claire Sharp Sundt, Project Manager, Digital Media of Varner Group, gave an overview of her business environment and struggles with product information before the company’s implementation of Episerver Commerce and inRiver PIM. Varner Group is a 1500-store fashion retailer in the Nordic region that embarked on ecommerce in earnest in 2013, having installed inRiver PIM in 2012. Ms. Sundt indicated that once inRiver PIM was implemented, the team was acclimated to the PIM enrichment process within two weeks.
To a full room of attendees, Ms. Sundt clearly outlined the business challenges of selling both online and in brick and mortar shops across the Nordics. She discussed Varner’s journey from content spaghetti to organized and enriched product information.
Ms. Sundt’s experience seemed to hit home for the audience. Several retail and distribution customers stayed after to discuss their similar pain points—living in a morass of spreadsheets and having disparate product information in silos across the company. One such company had nearly 50 ERP systems to manage all the company’s product data for different divisions and acquisitions. Many of these attendees acknowledged a heightened awareness within their organizations about the need for PIM.
Reinforcing the inRiver PRIME Partner Community
We were delighted to be able to spend time with a number of our inRIver PRIME Partner Community members: Aware Web Solutions, Luminos Labs, Rightpoint, Valtech, Adage Technologies, Serverside, Making Waves, Niteco, and Siteworx. This is a testament to our community being a great network, not only for delivery partners, but also for Episerver eCommerce customers.
Thank you to Episerver for a great event and for being such a strong partner of the inRiver PRIME Partner Community.
Kathryn Zwack, Senior Content Marketing Manager, inRiver Inc
In September 2016, inRiver launched our new global inRiver PRIME Partner Program. Although the program is new, the inRiver partner community has been in existence for nearly a decade. It is because of these partnerships that inRiver has been able to evangelize product information management throughout Europe and the United States and assist enterprises in the retail, distribution, and manufacturing industries take control of their “content spaghetti” and tell better product stories.
We are delighted that several of our long-time partners have been highlighted in a recent Forrester Wave™ report. The report, which focuses on leaders in web Content Management System (CMS) features and functionality, recognizes the superior offerings of Adobe, Episerver, and Sitecore in this dynamic marketplace. All three of these leaders are noted for their deep expertise, vision, execution.
“Customer experience” is still the phrase of the day in the CMS marketplace, and these three partners are ensuring that their respective offerings address the need for “contextual digital experiences.” Enterprises are looking for ways to offer personalized, dynamic content to web site users while deploying a solution that is agile and user-friendly.
Among the 15 vendors that Forrester evaluated, Adobe, Episerver, and Sitecore rose to the top of the list. Each of these solutions has been proven successful in Forbes Global 1000 enterprises within at least two major geographical regions.
For each of the partners below there is an adapter or connector that integrates with the inRiver PIM solution. This CMS/PIM integration speeds data transfer and eases the display of product information.
inRiver has been partnering at customer sites with Episerver for years because of our Swedish headquarters and strong presence in the Nordic countries. However, we have also worked with Episerver at several customers in the US and are excited to continue to build our relationship and joint customer base in North America. With the inRiver Epi Commerce adapter you can publish your product information directly into Epi Commerce.
The Forrester Wave points out the key benefits of Episerver’s platform—solid architecture, scalability, and modular approach to marketing features. In addition, Forrester is impressed with Episerver’s vision for new capabilities such as cloud-native scaling, automation, and machine learning support.
Due to Sitecore’s Danish headquarters, inRiver has a number of joint customers in the Nordics with Sitecore. Sitecore has provided many marketing tools within its product, such as testing, optimization, and customer data profiles. Sitecore will also be adding a cloud solution in 2017 to complement its extensive partner and developer network across the globe.
The Sitecore adapter enables publishing product information from inRiver PIM to the Sitecore CMS. When the products in the inRiver Marketing Model are enriched and ready for display, they are loaded and automatically released into Sitecore CMS.
inRiver has a long-time partnership with Adobe, and there is a plug-in for managing automatic print support of high-quality product information.
In the Wave report, Forrester commends Adobe’s vision for speeding time to market, employing machine learning for analytics, and enabling integration with other marketing modules. Adobe’s Experience Manager Sites solution embeds tools that marketers increasingly find critical—digital asset management (DAM), analytics, and targeted content marketing.
Episerver has provided an opportunity for you to download and review the research compiled by Forrester Research in their CMS Report. Download the report to learn more about these leading-edge partners in the content management space.
Visit the inRiver Partner web page for more information about these and other partners in the inRiver PRIME Partner Community. The inRiver Marketplace provides additional information about connectors to and from inRiver PIM.
Kathryn Zwack, Senior Content Marketing Manager North America, inRiver