In September 2016, inRiver launched our new global inRiver PRIME Partner Program. Although the program is new, the inRiver partner community has been in existence for nearly a decade. It is because of these partnerships that inRiver has been able to evangelize product information management throughout Europe and the United States and assist enterprises in the retail, distribution, and manufacturing industries take control of their “content spaghetti” and tell better product stories.
We are delighted that several of our long-time partners have been highlighted in a recent Forrester Wave™ report. The report, which focuses on leaders in web Content Management System (CMS) features and functionality, recognizes the superior offerings of Adobe, Episerver, and Sitecore in this dynamic marketplace. All three of these leaders are noted for their deep expertise, vision, execution.
“Customer experience” is still the phrase of the day in the CMS marketplace, and these three partners are ensuring that their respective offerings address the need for “contextual digital experiences.” Enterprises are looking for ways to offer personalized, dynamic content to web site users while deploying a solution that is agile and user-friendly.
Among the 15 vendors that Forrester evaluated, Adobe, Episerver, and Sitecore rose to the top of the list. Each of these solutions has been proven successful in Forbes Global 1000 enterprises within at least two major geographical regions.
For each of the partners below there is an adapter or connector that integrates with the inRiver PIM solution. This CMS/PIM integration speeds data transfer and eases the display of product information.
inRiver has been partnering at customer sites with Episerver for years because of our Swedish headquarters and strong presence in the Nordic countries. However, we have also worked with Episerver at several customers in the US and are excited to continue to build our relationship and joint customer base in North America. With the inRiver Epi Commerce adapter you can publish your product information directly into Epi Commerce.
The Forrester Wave points out the key benefits of Episerver’s platform—solid architecture, scalability, and modular approach to marketing features. In addition, Forrester is impressed with Episerver’s vision for new capabilities such as cloud-native scaling, automation, and machine learning support.
Due to Sitecore’s Danish headquarters, inRiver has a number of joint customers in the Nordics with Sitecore. Sitecore has provided many marketing tools within its product, such as testing, optimization, and customer data profiles. Sitecore will also be adding a cloud solution in 2017 to complement its extensive partner and developer network across the globe.
The Sitecore adapter enables publishing product information from inRiver PIM to the Sitecore CMS. When the products in the inRiver Marketing Model are enriched and ready for display, they are loaded and automatically released into Sitecore CMS.
inRiver has a long-time partnership with Adobe, and there is a plug-in for managing automatic print support of high-quality product information.
In the Wave report, Forrester commends Adobe’s vision for speeding time to market, employing machine learning for analytics, and enabling integration with other marketing modules. Adobe’s Experience Manager Sites solution embeds tools that marketers increasingly find critical—digital asset management (DAM), analytics, and targeted content marketing.
Episerver has provided an opportunity for you to download and review the research compiled by Forrester Research in their CMS Report. Download the report to learn more about these leading-edge partners in the content management space.
Visit the inRiver Partner web page for more information about these and other partners in the inRiver PRIME Partner Community. The inRiver Marketplace provides additional information about connectors to and from inRiver PIM.
Kathryn Zwack, Senior Content Marketing Manager North America, inRiver
In one of the latest blog posts I touched upon inRiver and our community, and the strength that lays in that combination. As the topic of what the platform enables the community to do is very close to my heart, I felt that there is more to be said around this.
What our customers tell me when I talk to them is that if you look beyond the capabilities and the UI of inRiver, one of the key features for choosing inRiver is the flexibility and power in the strong community surrounding the platform. What they usually refer to is what the community can do to solve a customer’s specific business challenges. This use case is usually relevant only to the customer, and is often a perceived feature gap. It may be only a 10% gap, but can still represent 90% of the business value for the customer. This is why it is so important, and such a strength, that the inRiver platform and the community have the capability and the knowledge to support our customers in solving these challenges.
At inRiver we believe that if you look at the challenges ahead, and try to foresee who will be best equipped to meet these, you will probably come to the conclusion that the company with a large community that shares ideas and gets ideas generated will always be ahead. This is in stark contrast to the company that has a “one-stop shop” approach that tries to solve everything in a black box. The hard part in this is that you do not have time on your side when making a decision on what company you should partner up with, since time is the best judge on which approach is ultimately the best for you.
Some of the initiatives that we at inRiver have taken to inspire, share, collaborate and interact with our community are:
inRiver Academy - In our work to inspire our community (partners & customers) we train and certify individuals to give them the necessary tools to design and implement inRiver in an inspiring way. See more on Academy.
ICP – inRiver Champions Program, where we invite inRiver champions that stand out in our great community and get them involved in building the next generation of inRiver. This is something that we are looking forward to launching soon. More information will be found on the inRiver website shortly.
Collaboration – We will start sharing all our adapters on GitHub for the community to benefit from our efforts, but also for us to benefit from the great competence in the community.
Marketplace – Here we share on our website all the great apps and additional features that our community has developed. See Marketplace.
So a big and humble thank you to the inRiver Community for all that you contribute with!
-- Jimmy Ekbäck, CTO --