Manage Your Product Catalog

Here at inRiver, we feel that product information that is findable, correct, relevant, consistent, contextual, and desirable contributes significantly to delivering an exceptional customer experience—for both B2C and B2B enterprises. In this white paper, Managing Your Product Catalog, we talk more about what each of these terms means.

Managing Your Product Catalog

Download this white paper for an in-depth look at what is required to get your product assortment ready for distribution to your various sales channels. We will walk you through five key steps:

  • Step 1: Get organized
  • Step 2: Get the basics in place
  • Step 3: Enrich product data with additional information
  • Step 4: Optimize for SEO and search
  • Step 5: Establish an effective workflow and process

In addition, we highlight several real-world customers who have worked through this process and realized the benefits of a structured approach to managing the content for their product catalog.