Speed to Market & Product Stories - A Competitive Advantage in an Omnichannel Age

inriver speed to market

Today, customers have access to all your competitors at a click of a button and tap of a screen. Even when they’re standing in front of the shelf in store, they can be comparing prices and features on mobile.

This means bringing products to market as fast as possible – and catching them in that purchasing micro-moment – is your competitive advantage. Using the right Product Information Management (PIM) tool increases speed to market from days or weeks to just a few hours, making products purchasable much faster. And the more opportunities you have to offer customers a relevant product when they’re searching, the more revenue you generate and the more loyalty you build.