Panel Discussion: Meeting Online Shoppers During Micro-Moments

According to Google, micro-moments are moments of intention during a shopper’s buying cycle when the buyer conducts research, forms opinions, acts on preferences, and ultimately makes purchasing decisions.

These touchpoints are becoming increasingly critical to both manufacturers and retailers as they strive to connect with shoppers online and in-store.

View this video with inRiver and Jasper Studios, as we host a panel discussion with Google’s Michael Burke and Mark Lippmann of Deborah Lippmann to discuss tools and techniques that companies can employ to address these important moments along a shopper’s journey.