PIMtalk webinar: How to manage Product Data for 10 Septillion Variants

Tuesday, April 29, 2025 ∙ 15:30 CEST / 08:30am CDT

In this episode, we introduce Troels Christensen, Director of Enterprise Architecture at GN Group, a multi-brand manufacturer with a diverse portfolio spanning B2B and B2C sectors across various verticals. GN’s products are available in over 100 countries worldwide.

GN Group’s brands are at the forefront of technological innovation:

• Medical-grade hearing technology: ReSound, Jabra, Beltone, Interton, Danavox
• Professional collaboration: Jabra, BlueParrott, FalCom
• Gaming, calls, and media: SteelSeries, Jabra

These brands offer a wide range of configurable products, each subject to regulatory requirements in numerous markets, adding to the complexity of managing their product data.

Why attend?

• Gain insights and advice from a true industry expert.
• Learn how a leading multi-brand manufacturer with 10 SEPTILLION (*meaning the number 10 with 24 zeros after it) product variants has built for and is adapting to fast-paced product data flows.
• Discover proven strategies to thrive in a complex ecosystem.

What you’ll learn

In this engaging short webinar, you will discover:

• The product data current and why mastering it is critical for omnichannel commerce success – and for compliance to regulations.
• Key trends driving the growing complexity of product data, including more surrounding systems, more data entities, more sales channels and higher buyer expectations.
• Insights from GN Group on how they leverage the complex product data current through the whole product lifecycle with more product variants than what can be imagined.

Secure your spot today!