The flexible PIM solution for every team and industry

PIM (standing for product information management) is a centerstage enterprise software solution that provides a single source of truth for all product data. A PIM solution collects data from across the product journey, letting users store, manage, optimize, and distribute the data to relevant endpoints. This can include e-commerce channels, retail outlets, legislative requirements, and more.

A PIM solution manages all the product-related information collected throughout a product’s journey, from the sourcing of raw materials to marketing and selling, and ultimately recycling. This information can include materials, technical specifications, product visuals and drawings, localized product descriptions, size guides, compliance requirements, and much more.

A PIM solution works by onboarding data from internal and external sources into a single, centralized source of truth for all product-related information. Once stored in the PIM solution, this information can then be enriched, optimized, and distributed across all internal and external channels, including e-commerce channels, retail outlets, showrooms, and product catalogs.

Yes, a PIM solution integrates with various internal and external data systems, letting users collate and organize a variety of product-related data. This data can then be enriched and distributed across internal and external channels to meet demands for product information, including regulatory requirements for sustainability data.

A PIM solution is essential for any brand, manufacturer, retailer, or distributor. This is because PIM is a centerstage application that allows companies to meet the growing expectations for product information from consumers, regulators, and internal teams. This is particularly true for brands pursuing omnichannel strategies, meeting sustainability regulations, and elevating their customer experience.

Whether you’re a B2B manufacturer or B2C brand, if you’re selling products you need a PIM solution to ensure you can meet the growing expectations for product information across all channels and audiences. A PIM solution can revolutionize your product information management and help maximize the value of your product data at every touchpoint.

There are many benefits of PIM. Internally, the single source of truth provided by PIM can streamline workflows and remove data siloes. Externally, PIM can elevate even the most complex omnichannel strategy, ensure sustainability requirements are met in every channel, market, and geography, and take the experience of your customers to the next level.