3 Main Takeaways from inriver’s CEO on navigating the Future of Trusted Commerce Experiences

As the digital commerce landscape evolves, Product Information Management (PIM) solutions are becoming increasingly critical. The recent Gartner Market Guide for Product Information Management Solutions highlights key trends shaping the industry.

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1.  The integration of AI and Automation 

Q: AI and automation are becoming integral to PIM solutions. How is inriver leveraging these technologies to benefit its clients? 

CEO: AI and automation are at the heart of our innovation strategy. Gartner’s report highlights the growing adoption of AI-based tools in PIM, with predictions that by 2026, over 50% of products will meet greenwashing requirements through AI-based tools. 

We’re leading the market in this area. Our platform uses AI to streamline data onboarding, enrichment, syndication, and evaluation processes. For example, our AI-powered content generation tools help create high-quality product descriptions at scale, while our digital shelf analytics provide actionable insights to optimize product listings. This not only reduces time-to-market but also ensures that product information is accurate and engaging. Our flexible data model and extensible platform architecture support these advanced capabilities, ensuring we can handle the growing complexity of product data. 

2. The importance of sustainability and compliance 

Q: Sustainability and compliance are becoming crucial in the PIM landscape. How does inriver address these challenges? 

CEO: Sustainability and compliance are indeed critical, and Gartner’s report underscores their importance. At inriver, we’ve been committed for years to supporting our clients in meeting these requirements. Our platform includes features that help manage and report on sustainability data, ensuring transparency and compliance with regulations such as the EU Green Claims Directive and the upcoming Digital Product Passport (DPP). 

Sustainability is becoming a baseline purchase requirement for consumers. By providing a single source of truth for product information, we help brands build trusted commerce experiences with their customers and stakeholders. Our digital shelf analytics and insights also play a crucial role in optimizing product performance and sustainability. 

3. Addressing B2C and B2B Pain Points 

Q: What are the key pain points for B2C and B2B organizations, and how does the inriver PIM solution address them? 

CEO: Today, B2C and B2B organizations face similar challenges in managing product information. 

For both, the main issues revolve around maintaining consistent, high-quality product data across multiple channels and delivering personalized customer experiences.  

Both B2B and B2C face upstream issues including poor data governance, siloed systems, inconsistent or missing data, insufficient data enrichment, excessive manual effort, and lack of team collaboration. And Downstream issues, which  involve difficulties in launching products, reduced visibility due to SKU rationalization, missing or unsuitable product content, limited channel insights, and the inability to optimize data loops. 

The inriver PIM solution tackles these challenges with robust data management and AI-driven personalization tools. 

Additionally, B2B organizations struggle with managing complex product catalogs and ensuring accurate, detailed product information.  

The inriver platform addresses these needs with advanced data modeling, validation workflows, and integration capabilities, streamlining product information management, reducing errors, and speeding up time-to-market. 

Gartner recognizes inriver as an innovative PIM vendor for both B2C and B2B. The trend of B2B becoming more like B2C is driven by increasing product data and go-to-market complexity, leading to both upstream and downstream issues. 

The inriver competitive advantages in the PIM Market 

The inriver platform really stands out in three key areas, which are crucial for helping our customers accelerate trusted commerce experiences. 

First, inriver is connected. This means it integrates sources and channels effortlessly, so no matter how many you’re dealing with, your business stays manageable. We offer powerful data ingestion, governance, and integration frameworks to make these connections easy. 

Second, inriver is scalable. It supports limitless product data permutations and edge use cases, which means you’re future proofing your business. Our flexible data model and extensible platform architecture ensure that no matter what your data looks like or what you want to do with your PIM, inriver can handle it. 

Finally, inriver is optimizing. This helps you stay agile as channels proliferate and change. Inriver is the only PIM that provides multiple optimization loops, thanks to our in-house digital shelf analytics capability. We deliver insights, enrichment, and syndication in a continuous flow. 

The inriver placement in the Gartner Market Guide 

Gartner’s Market Guide for Product Information Management Solutions recognizes inriver in the PIM space. The global PIM market size was estimated at USD 11.49 billion in 2023 and is projected to grow at a CAGR of 16.7% from 2024 to 2030.  

Our comprehensive, AI-driven platform is designed to meet the evolving needs of brands, manufacturers, and retailers. We are proud to be acknowledged for our innovation and commitment to delivering exceptional product experiences. 

As we continue to navigate the dynamic landscape of digital commerce, inriver remains dedicated to empowering our clients with the tools they need to succeed. Stay tuned for more updates and insights as we lead the way in PIM and PXM solutions. 

inriver: Your Dedicated Partner in E-Commerce

Enhancing your e-commerce conversion rates is a multifaceted endeavor. It involves optimizing product images, crafting compelling calls to action, simplifying navigation, and leveraging digital shelf analytics.

At inriver, we understand the complexity of managing and optimizing product information across multiple channels is not as simple as most would expect. Our Product Information Management (PIM) solution is designed to centralize and streamline your product data, ensuring consistency and accuracy. This centralized approach benefits the customer and helps drive increased conversion rates.