Customer Spotlight: ADB Safegate

ADB SAFEGATE is the global leader in providing airport systems, with a product offering that covers the complete airside experience of airplanes, from initial approach to departure. This product offering includes light fixtures, control systems, and power solutions. The company, headquartered in Brussels, Belgium, has over 1,200 employees across 38 locations worldwide. With air traffic growing substantially over recent decades and airport real estate at a premium, ADB SAFEGATE enables airport operators to work more efficiently and effectively with the latest technological advancements.

ADB SAFEGATE was formed by a merger of two existing market leaders in the airport systems space: ADB and SAFEGATE. This merger included the complex integration of two extensive product catalogs, as well as organizational processes and ways of working. To help the newly merged organization navigate its complex data management needs while retaining its position in an increasingly competitive market, ADB SAFEGATE identified the need for a comprehensive Product Information Management solution.

ADB SAFEGATE’s PIM journey with inriver

Follow ADB SAFEGATE’s journey to more effective data management:

1. Merger challenges

Following the merger of ADB and SAFEGATE, two industry leaders in the field of airport systems, the newly formed company faced isolated IT environments and different ERP systems hosting 158,000 SKUs. These systems didn’t communicate with each other, causing the potential for data chaos.

2. Successful PIM implementation

The implementation of the inriver PIM platform was completed on time, within budget, and according to specifications. This was due to a well-defined structure and close collaboration between stakeholders, spearheaded by ADB SAFEGATE’s implementation partner, Know It.

“The flexibility and ease of use of the inriver PIM have been game-changers for us. It has allowed us to harmonize our product information and improve efficiency across all departments.”

Adriana Petrescu

Business Technology Manager, ADB SAFEGATE

3. Seamless integration

The company selected inriver as their PIM solution to connect product information with ERP systems and ensure seamless integration. A solid SAP integration was built, allowing all materials and SKUs from the ERP systems to flow into the PIM system seamlessly. 

4. Taking advantage of full adaptability

With the inriver PIM platform offering full adaptability with its data model, ADB SAFEGATE now has a single, organization-wide repository of product information related to 90,000 SKUs. This meets the diverse needs of various departments, from financial reporting to e-commerce management.

5. Harmonized product taxonomy

Following the implementation of the inriver PIM platform, ADB SAFEGATE has been able to develop a harmonized product taxonomy across all parts of the newly formed company, ensuring consistency and control over product information across all internal channels and customer touchpoints.

6. Continuous improvement

Today, ADB SAFEGATE continues to leverage the unique flexibility and extensibility of the inriver PIM platform to meet ever-evolving data needs. This has included integration with SharePoint to facilitate better internal workflows and exploring new modules like AI for marketing use cases.

inriver x ADB SAFEGATE: The key takeaway

ADB SAFEGATE’s journey with inriver showcases the power of a robust and dynamically adaptable PIM solution in transforming business operations. By streamlining product information and leveraging a flexible data model, ADB SAFEGATE has achieved greater efficiency, improved data governance, and enhanced collaboration across departments. The partnership with inriver enables ADB SAFEGATE to stay competitive and grow in a rapidly evolving industry.