Customer Spotlight: Esschert Design
Esschert Design’s digital transformation with inriver and Innovadis
In their digital transformation journey, Esschert Design, a premier wholesaler, counts on inriver as a trusted PIM partner.

In their digital transformation journey, Esschert Design, a premier wholesaler, counts on inriver as a trusted PIM partner. Esschert Design is an international wholesaler specializing in garden and nature-related products. With a diverse product range and a presence in nearly 70 countries, Esschert Design needed an efficient way to manage its extensive product data.
The Challenge
Esschert Design faced significant challenges in managing its extensive product data. With over 3,000 unique items and 700 different features, the demand for specific product information exceeded the capabilities of their existing ERP system, AFAS. This led to time-consuming, error-prone processes and inconsistent information, impacting their operational efficiency.
The Solution
inriver’s Solution Partner Innovadis guided Esschert Design in implementing the inriver Product Information Management (PIM) system. This comprehensive digital transformation created a future-proof digital landscape, centralizing all product data in one place. The inriver PIM system supports data in four languages and can be used across various channels, including the website, webshop, and customer-specific exports. It also allows for the automatic generation of product catalogs.
The Results
- 70 different countries: Esschert Design supplies nearly 70 countries with its products.
- 250 new products per year: The company adds about 250 new products annually, with a similar number leaving the assortment.
- 700 different characteristics: The PIM system manages around 700 different product features, ensuring accurate and comprehensive data.
Esthèl Knikhuis, Product Information Manager at Esschert Design, highlighted the benefits: “With the PIM system, we now have a central place for all our product data, available in four languages. This has significantly improved our efficiency and data consistency.”
inriver x Esschert Design: The Key Takeaway
The collaboration between inriver, Innovadis, and Esschert Design has enabled Esschert Design to streamline its product data management, ensuring efficiency and consistency across all channels. This digital transformation positions Esschert Design for continued growth and success in the global market.