Customer Spotlight: Fetim Group

Fetim Group is a leading supplier of home improvement products in the Benelux region. Founded in the Netherlands in 1919, the company has become a trusted name in the construction and home improvement industries with products including flooring, window decoration, and sanitary accessories. Fetim’s primary customer base is hardware and DIY stores, which account for 60% of its business. Fetim also supplies specialized flooring retailers, the professional building market, as well as online retailers.

Despite operating in a relatively analog marketplace, Fetim identified the value it could extract by leading the charge for digital transformation. To meet evolving needs, Fetim decided to center this transformation around a Product Information Management system. Following a robust and far-reaching vendor search, Fetim turned to inriver to help with its digital transformation journey.

Fetim’s PIM journey with inriver

Follow Fetim’s journey to more effective data management:

1. Adoption of the inriver PIM solution

Fetim Group implemented the inriver PIM solution in 2015. The immediate ask for Fetim was to onboard its existing, complex product catalog into the PIM database; a catalog that now comprises 80,000 items, of which 15,000 are active SKUs.

2. Focus on digital transformation

Thanks to the implementation of the inriver PIM and the development of a digital B2B platform, Fetim was able to begin its transition towards more digital-first ways of working. This included moving away from traditional phone and email orders into a more reactive, digital process.

“Working with inriver is a huge step towards controlling our own data while creating new customer journeys.”

Nathan de Haas

Information Manager, Fetim Group

3. Improved product data quality

Thanks to significant improvements to the quality of its product data, Fetim was able to increase sales and reduce product returns, cutting down on associated costs of returns. Internal research showed that Fetim products with more detailed data and imagery had higher purchase rates.

4. Efficient asset management

As part of its digital transformation, Fetim also implemented a DAM system from Bynder into its tech stack. The inriver integration with Bynder created a single source of truth for all product data and digital assets, ensuring accuracy and efficiency on every channel.

5. Automated processes

Through the implementation of automated data extraction and syndication processes, Fetim was able to reduce the workload of employees while improving service levels. Data from the inriver PIM is automatically extracted and imported into Power BI for real-time analysis.

6. Global reach and integration

The inriver Syndication capability now allows Fetim to share data seamlessly with external suppliers, including those in China. This has ensured that all channels within Fetim, both in terms of customer and supply chain, are fully integrated.

inriver x Fetim: The key takeaway

Fetim’s journey with inriver has been transformative. Fetim now has a robust system that manages product data efficiently and enhances the customer journey. The bidirectional integration with Bynder ensures that all product images and data are always up-to-date, providing a seamless experience for both customers and suppliers. The focus on digital transformation, enhanced product data quality, and automated processes has significantly improved Fetim’s service levels and operational efficiency.