Customer Spotlight: Construction Equipment Manufacturer

In today’s world of fast-paced commerce, efficiency is key. For one of the world’s top construction equipment manufacturers, efficiency meant the difference between success and stagnation.

The company faced a common challenge: product data governance, vital not only for its website, brochures, catalogs, and marketing materials, but also for legal, compliance, and sustainability reporting. Without a centralized product data management software, data management was chaotic. The global construction equipment manufacturer was known for its uncompromising quality and could not afford inconsistencies in their product data.

the key challenges

• Managing and maintaining vast amounts of product information for the brand’s diverse heavy machinery portfolio, spanning from technical specifications to images and videos
• Maintaining data accuracy and consistency across platforms and channels
• Launching new products on time and updating existing ones
• Creating marketing materials at the desired pace and quality
• Handling data manually through multiple on-prem solutions that complicated data integration

the solution

Inriver was the missing piece in the manufacturer’s data puzzle.

The inriver PIM solution, implemented by the platinum solution partner Nexer, became the company’s game-changer. The state-of-the-art PIM, scalable, composable, and with high-performance data modeling to capture the comprehensive information required, allowing the global enterprise to manage technical specifications, product features, and images, and create product catalogs and configurations. The inriver PIM is more than just a solution, it’s a revolution for managing product data across the entire product journey providing enterprise-wide robust data governance.

According to Gartner in the Gartner Market Guide for PIM Solutions, “The inriver PIM solution covers the full product data life cycle.”

the results

• Streamlined data governance, ensuring consistency in product information across physical and digital channels
• Effortless creation of technical documentation with inriver Print, slashing lead times from 16 weeks to just 30 seconds
• Simplified pre and after-market operations, from spare parts information, service manuals, and product updates
• Seamless integration into the global manufacturer’s business operations, providing a unified source of truth for all sales and marketing operations
• Significant reductions in lead times, cost-efficiency, and seamless content distribution
• Acceleration of product launches and updates, ultimately boosting revenue by delivering better product experiences
• Creation of insight-driven marketing materials that enhanced brand value significantly

By working with Nexer to implement the inriver PIM solution, the global brand cut lead times and costs. Instead of manual document creation, the inriver PIM automatically pulled data, saving time and reducing errors.

conclusion

The inriver PIM is more than a technology; it’s a strategic asset, transforming how businesses handle product information. For this leading global construction equipment manufacturer, it’s been the missing piece in their journey to greater efficiency, accuracy, and success.