Customer Spotlight: Heuver Tire Wholesale

Heuver Tire Wholesale, an international full-service supplier of tyres and wheels for trucks, agriculture, and earthmoving, faced significant growth challenges. As one of the top suppliers in Europe, managing product data with their old system became problematic, necessitating improved data quality and efficient product data management.

The Challenge

As one of the top suppliers in Europe, managing product data with their old system became problematic, necessitating improved data quality and efficient product data management.

The Solution

Heuver Tire Wholesale partnered with Innovadis to implement inriver’s PIM system. Innovadis, inriver solution partner, helped set up a clear and efficient data model. After the data load, product relationships were automatically established based on smart business rules, stimulating sales. Heuver utilized Talend’s iPaaS solution to link inriver via API to various touchpoints, ensuring smooth, quick, and unambiguous distribution of product data.

“The employees immerse themselves in the subject matter of the company, therefore know what the customer’s needs are. There is a clear strategy, working on the same wavelength with a no-nonsense mentality, as we also work within Heuver. In short, it is pleasant working with Innovadis.”

Gera Bakker

Procurement at Heuver

The Results

The new system led to fewer data errors and increased tire sales. Key benefits include:

• Product information is maintained in 11 languages.
• Efficient management of a large product catalog with 18,000 products centralized.
• Enhanced sales strategies through optimized cross and upsell opportunities.

inriver x Heuver Tire Wholesale

The collaboration between inriver, Innovadis, and Heuver Tire Wholesale has enabled a seamless and efficient digital transformation, ensuring that Heuver remains at the forefront of innovation in the wholesale industry.