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Customer Spotlight: Jacuzzi

A B2B/B2C inriver case study

Discover how Jacuzzi leveraged the inriver PIM to modernize their product data for future agility and sales channel readiness.

inriver Customer Spotlight: Jacuzzi

Jacuzzi, a leading global manufacturer of hot tubs, swim spas, and hydrotherapy products, headquartered in California, faced significant obstacles as their business expanded across multiple channels and countries.

With a vast product portfolio of over 20,000 SKUs and a complex dealer network, Jacuzzi encountered difficulties in efficiently managing and syndicating its complicated product data to its retailer network.

Launching products that met specific dealer requirements and various online channels was a time-consuming manual task. The manual process of exporting and manipulating product data led to inefficiencies, errors, and limited scalability, hampering their digital transformation initiatives. To overcome these challenges and support their evolving business needs, Jacuzzi embarked on a search for a comprehensive Product Information Management (PIM) solution that would replace their current system. 

the solution

Jacuzzi sought a PIM solution that offered ease of use, scalability, and ROI. After careful evaluation, they selected inriver PIM for its robust capabilities and ability to address their specific product requirements thanks to the elastic data model.

the results

Working in close collaboration with their implementation partner, Layer One, Jacuzzi implemented the inriver PIM solution, transforming their operations and driving positive outcomes for their dealer B2B network and direct-to-consumer business model.

Through their partnership with Layer One, Jacuzzi successfully centralized and streamlined their product data management, yielding significant results:

the future vision

Looking towards the future, Jacuzzi recognizes the importance of sustainability and eco-practices. Their ESG teams will look into how to leverage the inriver PIM to track sustainability data in preparation for upcoming legislation, such as the European digital product passport (DPP). This proactive approach demonstrates Jacuzzi’s commitment to environmental responsibility and compliance.

Furthermore, Jacuzzi plans to leverage inriver Evaluate, the Digital Shelf Analytics capability, to optimize workflows and improve product visibility. By using AI-integrated PIM data-driven insights and actionable guidance, Jacuzzi aims to gain control of product performance, rankings, and customer engagement across all sales channels. These data-driven insights will empower Jacuzzi to make informed decisions, enhance its product offerings, and ensure top visibility for its products.

conclusion

Through the implementation of inriver PIM and the close collaboration with their implementation partner, Layer One, Jacuzzi successfully navigated the complexities of managing product data globally, resulting in streamlined operations, stronger partnerships with independent retailers, and significant growth in their direct-to-consumer business.

Jacuzzi positions itself as a market leader in the hot tub and bath industry, driving profitability and optimization of workflows.

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