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Customer Spotlight: Matas Group

A B2C inriver case study

Read how Matas Group’s PIM journey exemplifies lean efficiency, leveraging value-driven automation and streamlined processes.

Customer spotlight: Matas Group

Matas’ PIM journey: Achieving e-commerce success with inriver

Watch Katrine Goth, PIM Manager at Matas, explain how the inriver PIM brought to their growing e-commerce operations to the next level.

Matas is a leading Scandinavian health and beauty brand. Founded in 1949, Matas Group has grown to become a market leader in the competitive health and beauty space. Today, the brand has an international network of brick-and-mortar stores and a growing e-commerce presence across Denmark and Sweden. Following the acquisition of Kicks Group, Matas Group currently has an extensive Nordic network of almost 500 stores and an annual revenue of DKK 7.6 billion. Over the last five years, Matas Group initiated a digital transformation to align with evolving consumer preferences.

With a well-established retail presence and growing interest from digital shoppers, Matas Group knew it needed to accelerate a shift towards e-commerce to capture new customers and strengthen market share. Unfortunately, Matas also knew it faced several challenges when embarking on this project. These included internal issues such as slow and inefficient internal workflows and a fragmented tech ecosystem. These also included issues more specific to their vast product catalog of around 50,000 SKUs, such as slow and inefficient processes of product enrichment, a lack of product/variant structure, and the need to create high-quality product stories that were engaging and SEO optimized for digital channels. To meet these many demands, Matas turned to inriver.

Matas’ PIM journey with inriver  

Explore Matas’ journey to more effective data management for digital commerce: 

1. Understanding the challenges

Matas knew it faced significant challenges in its quest to elevate its e-commerce operations, both in terms of internal processes and the product data itself. Identifying a solution that helped meet the complete needs of Matas and its e-commerce strategy was essential.

2. Implementation success

Working with inriver solution partner Vertica, a dedicated digital agency focusing on e-commerce, Matas Group successfully implemented the PIM solution on time and within budget. The integration team at Vertica combined business understanding, user insights, technical development, and project management to deliver a seamless implementation to the Matas stakeholders.

3. More effective internal processes

The intuitive, user-friendly design of the inriver PIM system facilitates quick onboarding and collaboration across various departments within Matas. Thanks to intelligent workflows and data governance, the entire organization is now empowered with a centralized repository of market-ready product information.

4. Enhanced online product experiences

The inriver PIM has enabled Matas to create winning digital product experiences through enriched content, bundling options, and multimedia integration. With keyword optimization, Matas can also now be sure its products are findable and its product experiences memorable and ready to move the buying needle.

5. A fully scalable way of working

The fully adaptable nature of the inriver PIM solution has allowed for incremental enhancements and easy addition of new features or attributes. This meets a key need for Matas, which has an ever-evolving catalog of complex products and faces new regulations, like the European Digital Product Passport, which will continue to change over time.

6. Complete digital and physical integration

When starting this project, Matas wanted to provide digital consumers with the same successful experience available in their brick-and-mortar stores. Thanks to inriver, Matas now enjoys complete digital and physical integration and can ensure customers always get the great Matas experience whether shopping online or in-person.

Matas Group

inriver x Matas: The key takeaways

The partnership between inriver and Matas has significantly improved Matas’ ability to manage and enrich product information, leading to enhanced customer experiences both online and in-store. The scalable and intuitive nature of the inriver PIM solution has allowed Matas to continuously innovate and adapt, ensuring their digital commerce success and the results speak for themselves:

want to see the inriver PIM in action?

Schedule a personalized, guided demo with an inriver expert today to see how the inriver PIM can get more value from your product information.

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