Customer Spotlight: Pandora

Pandora is an innovative international leader in the global jewelry market, with 6,500+ stores in over 100 countries. Pandora outlets attract over 150 million customer visits annually, and its growing e-commerce operation welcomes more than 600 million visits each year. The global jewelry market was valued at $360 billion in 2022, with Pandora holding approximately a 1.3% market share. A globally recognized brand, Pandora sells 3 pieces of jewelry every second and aims to increase that number in the coming years.

Faced with the chaos of internal data management issues, Pandora turned to inriver to help streamline its global ecosystem. The implementation of the inriver PIM aimed to ensure high-quality, consistent product information across all markets and channels, including in-store and their growing e-commerce presence. Additionally, Pandora wished to enhance the daily operations of all merchandisers, meet evolving legal requirements in all markets, and provide an outstanding customer experience at every and any touchpoint. The goal was to ensure that wherever a customer met Pandora, be it online or in-person, that customer was welcomed by the same great product experience. To meet these demands, Pandora turned to inriver.

Pandora’s PIM journey with inriver

Explore Pandora’s journey to more effective data management:

1. Choosing an enterprise-ready PIM

With significant challenges in effectively operationalizing its product data to support in-store and online sales, Pandora needed an enterprise PIM capable of powering a complex and growing global presence. Pandora chose inriver, and the dynamically adaptable inriver PIM platform, to meet these enterprise demands.

2. Turning chaos into order 

With the inriver PIM implemented, Pandora moved away from the data chaos of segregated databases and ineffective workflows towards a more structured system. By positioning PIM at the center of operations, Pandora can now integrate all systems, from ERP to e-commerce, and transform data chaos into an ordered system.

“A PIM system that met our immediate needs and allowed for ongoing development was crucial. We wanted a system that addressed the needs of local merchandisers, the global team, and myself. We found that with inriver.”

Isabel Marschall Thostrup

E-commerce Specialist, Pandora

3. Elevating usability and efficiency 

Using the inriver PIM platform, Pandora can now streamline workflows and processes across all its internal channels. Not only does this make everyday operations faster and more efficient, but it also unifies diverse business units across multiple geographies and improves connectivity with the work done by Pandora’s global team.

4. Making local merchandisers’ jobs easier  

To support its global network of retail outlets across 100+ countries, Pandora uses the inriver PIM to provide in-store access to a rich and detailed product catalog. This means every sales operative can access the entire Pandora product catalog, making it easier than ever to provide a winning and consistent customer experience.

5. Supporting accelerated market expansion

To meet global growth ambitions, Pandora uses the inriver PIM to accelerate expansion. Empowered by a robust PIM platform that supports scalability and provides the level of traceability needed to adapt to new and evolving market demands and regulations, Pandora is now launching into six new markets annually.

6. Simplifying product launches

Pandora can now diversify its product range with ease thanks to the efficiencies gained from the inriver PIM platform. This has included the successful launch of the brand’s Diamonds collection, which took place within a streamlined three-month period thanks to the data management provided by the inriver PIM.

inriver x Pandora: The key takeaway

As a global leader in the jewelry industry and an ever-evolving, complex product catalog, it was clear that Pandora needed a robust, enterprise-ready PIM system to meet its data demands. The company’s journey with inriver has set new standards in product information management across Pandora’s entire organization, powering internal efficiency and innovation, elevated customer experiences, and better global coordination. With inriver, Pandora has secured sustainable, data-driven growth and cemented its role as a global leader in the competitive jewelry market.