Customer Spotlight: Coop

Coop Sverige AB offers fast-moving consumer goods through retail stores, supermarkets, and hypermarkets. The company operates retail outlets under the Coop Forum, Coop Byggg, Coop Extra, Coop Konsum, and Coop Nära names in Sweden. Coop Sverige AB is based in Solna, Sweden. Coop also operates the Daglivs store and the Internet-based coop.se, both with the Stockholm region as their market.

“With inriver, we can now update our product information in one place and publish it across all channels in less than 15 minutes.”

Jonas Taube

Advertising Manager, Coop Sverige

Challenge

With customers starting to connect through digital channels, the company wanted an innovative yet stringent system for handling product information. The company needed to have a consistent and seamless shopping experience throughout all its channels.

Solution

The Coop selected a portfolio of offerings to accelerate the development and dissemination of product information throughout their operations. They selected Adobe InDesign for their print catalog offerings, Episerver for their web content management and digital commerce solution, and inriver for their centralized product information management system. This comprehensive solution portfolio gave the marketing and design teams the tools and capabilities they needed to promote and market their stores and products.

Result

Launched in less than six months, Coop Sverige is now able to make changes in a single location and publish to all channels in fifteen minutes or less. All of the organizations’ product information, images, campaigns, offers are centrally located in the inriver PIM system.