Customer Spotlight: ProDriven Global Brands
A B2B inriver case study
Tools and construction manufacturer ProDriven (formerly WernerCo) sought a scalable, future-proof PIM to manage diverse data across brands, categories, and regions.
Insights into ProDriven’s decision to choose inriver as their PIM provider
Watch Stacy Gardella, Head of Global Marketing Technology & Operations at WernerCo discuss the reasons behind WernerCo’s choice of inriver as their preferred PIM solution
ProDriven Global Brands (formerly known as WernerCo) is a global leader in manufacturing professional-grade industrial products. Their extensive portfolio includes ladders, scaffolding, and fall protection equipment for professionals. ProDriven is proud of its compliance with rigorous international safety standards.
Operating in 100 countries and managing 11 brands, ProDriven encountered limitations with its outdated PIM system that relied on spreadsheets. They required a scalable solution capable of managing diverse product data across multiple brands, categories, regions, and languages. Customized user environments were essential to ensure region-specific data access.
ProDriven’s journey with inriver
1. PIM Systems evaluation
ProDriven evaluated several PIM vendors, focusing on syndication capabilities critical to their operations. However, many syndication-first providers lacked traditional PIM data structures and a scalable data model necessary for their expanding business.
2. Selecting inriver
In 2020, amidst expansion and acquisitions, ProDriven chose inriver for its comprehensive PIM solution tailored to manage its expanding brand portfolio and diverse product data.
3. The adaptable and scalable data model in action
Inriver’s flexible and scalable data model enabled ProDriven to consolidate and manage product data seamlessly across brands and categories. This flexibility supported the integration of new product lines and evolving business needs.
4. Harnessing the power of syndication
Inriver and ProDriven collaborated to conduct a comprehensive audit of the original PIM system. The results revealed that the initial syndication, with its numerous templates, was unsuitable for ProDriven due to the uniqueness and diversity of its product lines. The attribute levels and details were too variable to meet their needs.
Now, with inriver Syndicate Plus capabilities integrated into the inriver PIM platform, ProDriven can execute precise mapping of primary fields by category and brand, enhancing data exchange with partners.
5. The PIM built for the future
Inriver continuously enhances its product roadmap with innovations such as new APIs, Syndicate Plus, and AI-driven workflows. This commitment ensures that it meets evolving market demands and customer needs effectively.
Key Takeaway: inriver x ProDriven Global Brands
By leveraging inriver, ProDriven expands its global brand portfolio while maintaining leadership with cutting-edge products throughout the entire product lifecycle. This is supported by a scalable, future-proof PIM solution that grows alongside business changes.
Through their partnership, inriver and ProDriven push the boundaries of what’s possible in PIM, contributing to inriver’s ongoing evolution of a comprehensive product management solution for enterprise and mid-market brands and manufacturers.
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