Drive sustainable growth

Sustainable commerce has now become imperative for business. With global e-commerce sales predicted to reach $8.1 trillion by 2027, the environmental impact of this growth can’t be ignored. We’re already consuming 60% more resources than the Earth can regenerate each year, and consumers are paying attention. They’re not just buying products—they’re buying into brands representing their values. You’ll lose credibility and customer trust if your business isn’t transparent about your sustainability efforts.

The truth is sustainable decisions are built on transparent, accurate product information. Even when purchasing an electric vehicle or making sustainable packaging choices, your buyers would want to know exactly what they’re buying and its effects on the environment. Without accurate product information, consumers are unable to make informed decisions. This can lead to missing a crucial opportunity to win trust and loyalty. Accurate, accessible product information is what sets sustainable, visionary brands apart.

That’s where inriver’s Product Information Management (PIM) comes in. It allows you to prepare, manage, and share open product data with all channels to empower your customers with the information they need and streamline your internal processes. Learn how transparent data drives sustainable growth, how you can implement it effectively, and why using tools like inriver’s PIM more than just a smart move—it’s essential for staying competitive in today’s environmentally-conscious marketplace.

• What Does Sustainability Mean in Today’s Market?
• Transparency = Trust
• How does being transparent benefit brands
• PIM — the rising tool for sustainable practices
• How to Implement transparency in your business
• Embrace transparency for sustainable growth with inriver’s PIM

What Does Sustainability Mean in Today’s Market?

Sustainability has moved beyond the green issues to encompass ethical sourcing, equitable labor, and corporate responsibility. It’s not just about meeting today’s needs in a way that will allow tomorrow to do the same. This new, wider perspective is redefining industries and customer expectations.

You’re likely aware that today’s consumers are more informed and discerning than ever. The rise of conscious consumerism means that ethical considerations increasingly influence purchasing decisions. Eighty percent of consumers will spend more on sustainable or environmentally friendly products. This trend suggests that integrating sustainability into your business strategy is a smart decision, allowing you to cope with changing consumer needs.

Transparency = Trust

In sustainable commerce, transparency is the cornerstone of trust between you and your customers. You demonstrate authenticity and accountability by openly sharing product information, sourcing details, and sustainability practices.

Today’s consumers purchase products and believe in the values and ethics of the brands they support. Eighty percent of buyers are more likely to trust companies that back up their sustainability claims with publicly shared data. This statistic underscores the importance of transparency in building and maintaining trust with your audience.

How inriver’s PIM can help you achieve transparency

Implementing a solid PIM system, like inriver’s, can be a game-changer in your transparency journey. inriver’s PIM enables you to:

• Centralize Product Data: Consolidate all product information into a single source of truth, ensuring consistency and accuracy across all channels.
• Enhance Data Accessibility: Facilitate easy access to product information for internal teams and consumers, fostering an environment of openness.
• Streamline Data Updates: Quickly update product information to reflect changes in sourcing, materials, or sustainability practices, keeping your customers informed in real time.

With inriver’s PIM, you can meet the increasing consumer demand for transparency. Transparent practices significantly impact consumer behavior. 74% of customers prefer purchasing from brands that show sustainability practices. Customers want clear and accessible information about your products and their environmental impact. Through this, you can directly influence purchasing decisions in your favor.

How does being transparent benefit your brand?

Embracing transparency isn’t just beneficial for consumers but also offers substantial advantages for your brand.

Winning customer trust and loyalty through honesty

Honesty is a strong tool in building long-term relationships with your customers. You establish a foundation of trust when you provide open disclosure about your products, such as sourcing, manufacturing practices, and sustainability initiatives. This trust is converted into customer loyalty, repeat business, and word-of-mouth referrals.

Streamlining operations with accurate product data

Transparent product data isn’t solely for external communication; it plays a pivotal role internally. By maintaining accurate and accessible product information, you can streamline operations, reduce errors, and improve efficiency. This operational excellence reduces costs and enhances your ability to respond swiftly to market changes.

Staying ahead: Meeting and exceeding regulatory standards

Regulatory bodies are increasingly mandating transparency in product information, especially concerning sustainability. By proactively adopting transparent practices, you ensure compliance with current regulations and position your brand as a leader that exceeds standards, giving you a competitive edge.

PIM — the rising tool for sustainable practices

PIM systems are slowly becoming the backbone that facilitates business sustainability.

Defining transparent product data

Transparent product data provides consumers with complete and easy to understand information regarding the life cycle of a product. From acquiring raw materials to manufacturing activities, distribution, and disposal at the end of life. Transparency gives consumers informed choices and companies to be responsible for their environmental impact.

How accurate data enhances sustainability

Accurate product information assists you in identifying where to reduce waste, streamline your supply chain, and maximize resource utilization. For example, by tracing materials’ sustainability tracks, you can make greener choices that please consumers while providing a greener future.

Optimize Product Data Management

A PIM system streamlines the intricate process of handling large amounts of product data. It makes it consistent, prevents duplication, and improves data quality—essential for ensuring transparency and facilitating sustainable practices.

How to implement transparency in your business

Transitioning to a transparent business model is a strategic move.

Assessing your current product data: Where do you stand?

Start with reviewing your existing product data comprehensively. Look for gaps, discrepancies, or lack of clarity. Reviewing your current information being reviewed is an effective starting point to find areas of improvement.

Integrating PIM systems: Making the transition smooth

Having a PIM system such as inriver streamlines your move towards transparency. It is flexible enough to allow data fields to be tailored to your requirements, integrates with existing systems easily, and facilitates your increasing transparency efforts.

Empowering your team: Fostering a culture of transparency

Foster a company culture that values and demonstrates openness. Equip your employees with information and resources to prioritize accurate data input, communicate openly, and make ethical decisions. An integrated in-house strategy ensures that openness is embedded in your business operations.

Embrace transparency for sustainable growth with inriver’s PIM

Providing the correct product data meets buyer demands and wins long-term trust and loyalty. With the correct software, like inriver’s PIM, you can align your product information management, automate your business, and stay ahead of regulatory needs.

But let’s be honest—being transparent with your sustainability data is nearly impossible if that data is scattered across siloed systems. When product information is scattered across databases, sharing correct, real-time information with internal and external parties is very hard.

That’s why forward-thinking businesses are coming to inriver’s PIM platform. While generic, off-the-shelf solutions may not be enough, inriver’s PIM is designed to meet the growing demands for sustainability information. It consolidates your product data in one place, making it convenient to manage, retrieve, and share.

It’s time to embrace transparency as your core business strategy. It’s a powerful way to drive growth, strengthen your brand’s reputation, and impact the future. With inriver’s PIM—the most complete PIM software on the market—you’ll be perfectly positioned to deliver the openness your customers expect while preparing your business for long-term success.