inriver in action: 3 stories of customer success

Prysmian: Connecting better data to better sales 

Prysmian, a global leader in cable manufacturing, is helping shape many of the world’s leading industries, including construction, infrastructure, and transportation. With a revenue of over $16bn, Prysmian offers a complex catalog of cutting-edge products that are used across a huge range of commercial applications. As you can imagine, managing such a catalog on a global scale is challenging, to say the least. 

When Prysmian began working with inriver, its internal teams were using many different systems and platforms to hold a huge amount of product data. It was becoming unsustainable to manage and control such complex data, which in turn made it harder for operational and commercial teams to share accurate product information across global teams. This slowed down sales processes and limited the company’s growth potential. 

It was clear that Prysmian needed a solution with: 

• A flexible data model that could accommodate its subtly different product attributes 
• The ability to categorize products into many niche categories, allowing markets to see commercial applications that are relevant to their needs 
• The capacity to add sustainability attributes to the data model, meeting growing environmental considerations for customers 

Implementing the inriver PIM helped Prysmian bring data from different global systems together into a single centralized repository. This massively improved reliability and consistency. We offered the infrastructure that helped untangle a kind of ‘data spaghetti’ the company suffered from.  

With its data organized, accessible, and accurate thanks to the inriver PIM, Prysmian has been able to focus on important things. Building brand awareness and customer loyalty across its markets has been made easier by all operatives knowing the information it presents comes from a single source of truth. Even during the COVID-19 pandemic, Prysmian reported increasing sales while many competitors were struggling thanks, in part, to its (then) new PIM platform. 

Matas: Much more than a cosmetic improvement 

Leading Danish health and personal care brand Matas is a giant in the bricks-and-mortar and digital retail spaces. With over 500 stores and millions of customers who shop online with the brand, Matas had embarked on an ambitious digital transformation to cater to the surging amount of online customers. During this process, it sought a solution to the challenge of managing a product catalog of over 50,000 SKUs across its physical and digital shelves. 

However, translating that brick-and-mortar success into e-commerce wins meant needing to find a solution for: 

• Slow, complex, and fragmented product enrichment processes; changes made on the ERP wouldn’t show up online until the next day 
• A lack of automatic workflows to ensure robust, aligned data-governance structures across the business 
• Little product/variant structure, which led to duplication of effort in maintaining listings 
• Few high-quality, engaging product stories that could be leveraged for content 
• Missing keyword research and SEO optimization for search engines 

I’m proud to say that the inriver PIM has helped Matas change the game when it comes to its product data. Processes like enriching product data used to take several days for Matas, but with the inriver platform in place, this process takes just a few minutes. Such a huge efficiency gain means Matas has significantly improved its speed to market, which has primed the business to make improvements in key areas like revenue and market share. 

Acting as a unified and streamlined source for all things product-data related, our PIM solution will help Matas with compliance needs for new and evolving regulations, such as the EU’s forthcoming Digital Product Passport. It’s also helping the retailer keep pace with changes in the online world, delivering excellent customer experiences powered by the latest product data. The adaptability and scalability of the inriver platform mean Matas can continue to use our PIM as its centralized database, no matter how much the business expands. 

Michelin: Helping a global brand accelerate growth 

Global tire giant Michelin found maintaining an up-to-date library of product data that was compliant across its many markets challenging. With many contributors adding to its data libraries, controlling the accuracy and relevance of data was becoming time-consuming.  

Adopting the inriver PIM was a catalyst for digital growth at Michelin. It helped the business build a stronger foundation to expand from and a springboard for a great digital transformation. In turn, this made it easier to collaborate both internally and externally with accurate product information to hand. 

We have been proud to empower Michelin in their growth acceleration, thanks to the inriver platform offering:  

• Impressive syndication capabilities, which make it easier to share accurate information with third parties and distributors 
• Ease of integration into the organization’s existing tech stack
• An easy-to-use interface, allowing non-technical employees to utilize the platform 

The transformative power of the inriver PIM 

Software that can adapt to your operations, and always keep you in control of your goldmine of product data, can take your organization to the next level. With composability at its core and new capabilities like AI-powered data enrichment added to supercharge things like product content creation, the inriver PIM could be the key to achieving your strategic goals. If you’d like to follow in the footsteps of the customers mentioned above and find out how inriver can help your business take a more efficient, compliant, and productive approach to product data management, get in touch today.