the PIM solution that’s built for omnichannel excellence
As the number of sales channel touchpoints grows, success in an omnichannel retail world needs a single consistent story on every channel – one that delivers accurate information and brand integrity.
Inriver accelerates your omnichannel strategy with API-based syndication and digital shelf intelligence that’s backed up by a single reliable source of consistent product information.
With the most complete PIM platform around, you’re ready to thrive in an omnichannel world and get your products in front of more customers on more channels than ever before.
transform your omnichannel strategy with inriver
Tell the right product story at every touchpoint
Ensure your product content engages your customers in any context with comprehensive data distribution across all online and offline channels.
Scale into new channels and markets with ease
Streamline your growth with AI-powered syndication that is configured for the unique needs of different marketplaces, retailers, and geographies.
Sell smarter with digital shelf intelligence
Turn insight into action with market-leading digital shelf analytics that monitors product data accuracy and track performance so you can respond to issues in real time.
Protect brand identity on every channel
Expand customer loyalty with a coherent brand identity on every channel powered by a single source of product asset truth.
“With inriver’s scalable solution, we’re empowered swiftly launch multiple webstores in new markets while significantly reducing time-to-market.”
Dolors Mimo Alari, B2B Software Platform Manager, Fluidra
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how the inriver PIM powers even the most complex omnichannel strategy
Elastic data model
With inriver’s fully extensible data model, you’re ready to manage the complex data that comes with the ever-evolving demands of an omnichannel approach.
Digital Shelf Analytics
With inriver’s built-in DSA capabilities, you have complete oversight over even the most involved omnichannel strategy, letting you optimize every channel for conversions.
Multimedia management
With inriver’s media management, you can manage the digital assets needed to enrich product content, stay compliant in all markets, and protect brand integrity.
Advanced content distribution
With inriver’s API-based syndication, data-sharing platform, and print plug-in, you get distribution capabilities for every online and offline channel and audience.
the latest omnichannel insight from inriver…
want to see the inriver PIM in action?
Schedule a personalized, guided demo with an inriver expert today to see how the inriver PIM can get more value from your product information.
frequently asked questions
how can a PIM system help maintain accurate product information across multiple channels?
A PIM system plays a crucial role in ensuring accurate product information is consistently delivered across multiple channels. By centralizing product data and using AI-powered content enrichment, the PIM system updates and synchronizes product information in real-time, reducing discrepancies and errors. This leads to a coherent brand experience, maintaining customer trust and satisfaction across all touchpoints.
what are the key steps involved in PIM implementation for a successful omnichannel marketing strategy?
PIM implementation for an effective omnichannel marketing strategy involves several critical steps:
- Assessment and Planning: Evaluate your current data management practices and define your omnichannel objectives.
- Data Consolidation: Gather and centralize all product data into the PIM system to create a single source of truth.
- Integration: Connect the PIM system with existing eCommerce platforms, marketplaces, and other multiple channels.
- Content Enrichment: Utilize the PIM system’s AI tools for content enrichment and syndication.
- Testing and Optimization: Regularly test data accuracy and performance across channels and optimize based on insights from digital shelf analytics.
how does a PIM software support omnichannel commerce, and what benefits does it offer?
PIM software supports omnichannel commerce by providing a robust platform for managing and distributing product data across various sales channels. The key benefits include:
- Consistent Branding: Maintains a uniform brand identity by delivering the same product information across all channels.
- Efficient Data Management: Simplifies the process of updating and managing large volumes of product data, ensuring accuracy and compliance.
- Scalability: Facilitates easy expansion into new markets and channels, leveraging AI-powered syndication.
- Enhanced Customer Experience: Provides customers with accurate product information at every touchpoint, improving their shopping experience and driving conversions.
- Advanced Analytics: Offers insights through digital shelf analytics, enabling real-time adjustments and better decision-making to optimize channel performance.